Since 1977, Diamonds & Gold has been synonymous with trust, quality, and incredible customer service. At Diamonds & Gold, expect to find the Green Bay area’s most unique engagement rings, fine jewelry, and Swiss watches.
Browse Our Jewelry & Watches
The Diamonds & Gold Difference
A legacy of service and craftsmanship since 1977.
For over four decades, Diamonds & Gold has been Green Bay’s trusted resource for the finest jewelry in the world. Our specialty has always been, and always will be, exceptional customer service. From intricate repairs on a beloved family heirloom to a completely custom design for your next celebration, there is nothing we won’t do for you.
We are your personal jewelers, ready to tackle any challenge. If we don’t have exactly what you’re searching for, we will do our very best to find it. Our in-house experts include a GIA graduate gemologist and a skilled on-site jeweler who can handle everything from appraisals and repairs to creating a one-of-a-kind piece just for you.
When you want something truly special—whether it’s a unique designer piece or a custom-made creation—we are the store for you. Enjoy a personalized shopping experience, flexible financing options, and a lifetime warranty on our engagement and wedding jewelry.
Certified Gemological Appraiser
Our in-house GIA Graduate Gemologist and Certified Gemological Appraiser holds the highest credentials in Wisconsin. Trust your valuable pieces to our professional care.
Custom Jewelry Design & Repair
Wear jewelry that matches your own, unique personality. At Diamonds & Gold, we can create just about any piece you can imagine – and if your imagination needs a little boost, we are here to help with that, too!
On-Site Watch Repair
Our in-house watchmaker and high-end watchmaker partners can handle any major watch repairs for all major brands.
Lifetime Warranty
We offer a free warranty on all of our diamond merchandise. And complimentary jewelry cleaning and inspections whenever you want – even if it wasn’t purchased here.
What our customers are saying…
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![Emerald ring]()
Adam was wonderful to work with!
He took the time to help me design a custom engagement ring, walked me through the process on how it’s made, and best of all worked with my budget!
–W K -
![Watch Repair]()
Only place I will go for my repair or any jewelry needs.
Quick battery replacement.
–Rock n Roll Land
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![White gold necklace with a flower-shaped pendant featuring purple and blue gemstones.]()
Stellar service and stunning one of a kind pieces!
Another simply elegant piece added to my collection!! Service spectacular as always with attention to detail!
–Shawn F. -
![Enzo]()
I consider them my personal jeweler.
Very friendly and knowledgeable. The little dog is so cute. Beautiful things in diamonds and colored gemstones.
–Susan K. -
![jewelry repair]()
Beautiful store with unique jewelry choices.
Professional quality staff. I am happy my daughter recommended them for my jewelry repair!
–Deborah H. -
![Twisted wedding ring]()
I always have a good experience at Diamonds and Gold.
Adam is extremely knowledgeable and helpful. They are our go to jeweler.
–Chris H. -
![Sapphire Diamond Ring]()
I had an amazing experience at Diamonds and Gold.
The staff was incredibly kind, welcoming, and patient, answering all my questions without making me feel rushed. They truly go above and beyond to ensure you find the perfect piece. What really sets this store apart is their selection of unique jewelry—every item feels like a work of art.
–Heather B.
Diamonds and Gold Stories
Buy now and pay over time.
Wells Fargo Financing
Take advantage of convenient financing with a American Gem Society Credit Card
Special promotional offers where available
Revolving line of credit that you can use for future purchases
Convenient monthly payments to fit your budget
Easy-to-use online account management and bill payment options
Please contact us to find out which financing options are available to you, or to learn about special financing promotions.
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